The study led by Marita Freimane revealed that hiding the public display of dislikes on YouTube resulted in women content creators receiving 57% less negative feedback.
Freimane highlights that dislike attacks function as harassment, wherein viewers seeing others dislike a video are influenced to follow suit, creating a tribal dynamic.
The research indicates that small changes in policy can significantly improve the online experience for women by reducing organized negativity toward their content.
The stark contrast in dislike ratios between male and female creators emphasizes the need for platforms to consider their influence on user behavior.
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