According to Evercore's survey, price sensitivity among Netflix subscribers was the lowest it has been in four years, indicating that a price increase could be more palatable for users.
26% of respondents indicated they would be highly likely to cancel their subscription in response to a $1 increase, down from 45% in August, suggesting a growing tolerance for pricing changes.
Streaming penetration continues to favor Netflix, with 58% of respondents accessing the service in the past year, outperforming competitors like Amazon's Prime Video and Hulu.
Customer satisfaction reached its highest level since 2020, with 63% of subscribers reporting they were 'extremely/very satisfied,' reinforcing Netflix's strong market position.
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