The Brannock device, invented 100 years ago, remains the primary tool for measuring feet, showing a lack of innovation in footwear fitting. Many consumers resort to general sizing and trial-and-error, with limited options for insoles. Groov, founded by Dan Cataldi, aims to revolutionize this by providing an app that scans users' feet and shoes to create customized 3D insoles, enhancing comfort and performance, particularly for athletes. The offerings include models designed for everyday comfort, athletic performance, and discreet wear.
The footwear fitting process has seen little advancement since the Brannock device was invented; many still rely on style, size, and trial.
Groov's app enables customers to scan their feet, creating custom insoles based on 3D models tailored to their foot shape.
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