ASMR videos offer a soothing sensory experience that contrasts sharply with the loud and often jarring nature of typical political advertising.
In an innovative twist, political ads like the one supporting Kamala Harris use ASMR techniques to create a more calming and persuasive experience for viewers.
The ad for Harris features soft sounds, such as the tapping of an inhaler and rattling jewels, to quietly convey political messages in an engaging manner.
ASMR has surged in popularity—its integration into political campaigning suggests a novel approach to attract attention and influence voter sentiment in a less abrasive way.
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