"Kids are going to be kids," says Cassandra Rhodin, Mini Rodini's founder. "We should let them play. But well-made clothes should be able to handle some wear and tear."
Rhodin launched Mini Rodini as a young mother because she couldn't find anything on the market that matched her tastes, which leaned towards streetwear and fashion.
Mini Rodini aims to cultivate sustainable habits in children by offering ethically-sourced clothes that withstand the rigors of play, promoting less wasteful consumption.
In recent years, Mini Rodini has been growing rapidly at a rate of 30% a year, making the United States its biggest market by the end of the year.
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