The article examines surveillance capitalism, where massive user data is collected primarily for targeted advertising and military purposes. It distinguishes between two ethical frameworks: utilitarianism, which values the overall happiness generated by technology, and Kantian deontology, which prioritizes individual autonomy and moral rights. The growing influence of tech companies in personal data usage poses important questions about ethics in technology, especially in sectors like military operations. The paper aims to critically assess these frameworks to understand the implications of surveillance capitalism on society.
Surveillance capitalism capitalizes on user data for targeted advertising and military applications, raising critical ethical implications about individual autonomy and collective welfare.
While utilitarianism highlights the positive impacts of Information Technology in enhancing happiness and entertainment, deontological ethics emphasize respect for individual rights, revealing inherent conflicts.
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