Kendrick Lamar aimed to create a unique Super Bowl halftime show that reflected his life as a video game. The production team, led by art director Shelley Rodgers, worked to fulfill his vision, including sourcing a vintage GNX car to serve as a key visual element. During the performance, dancers emerged from the gutted car, enhancing the thematic representation. The show utilized four stages designed like PlayStation buttons, showcasing Lamar's artistic direction and transforming his narrative into an engaging performance format.
Kendrick Lamar envisioned his Super Bowl halftime show as a video game, transforming his life experiences into an interactive performance theme.
The show featured innovative staging and a gutted GNX car that revealed dancers, showcasing Lamar's concept of life as a video game.
Art director Shelley Rodgers and her team adeptly brought Lamar's unique vision to life, emphasizing creativity in large-scale performances.
The halftime show included multiple stages inspired by video game controllers, reflecting Lamar's artistic vision and the execution by experienced professionals of the live event.
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