"You can't buy that many gift cards here, but you can at Walmart down the street." This incident illustrates potential scam tactics in rural areas, highlighting specific vulnerabilities.
Scammers are likely targeting unique and unknown vulnerabilities of the 46 million Americans living in rural areas. This demographic lacks adequate research and resources on scam risks.
Although the types of fraud may be similar, analyzing trends by population density is challenging due to limited data from consumer protection agencies, particularly for rural communities.
With a growing older adult population in rural areas, it's crucial to address their heightened vulnerability to scams, as those 60 and older report significantly higher losses.
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