"It was a pretty easy conversation," says Sal LaRocca, the NBA's president of global partnerships, told Fast Company. "We share the same vision for the global growth of basketball among boys and girls. Nike's investment in the NBA, WNBA, and G League, as well as the game globally, really made this an easy decision. We're really excited for what the next 12 years will hold."
Nike's vice president of global athlete sports marketing Tanya Hvizdak, says the decision was equally easy on the swoosh side. "For us, the power of the NBA and our brand, it's one of the biggest reasons for the growth of the game, and one of the biggest accelerants for us as we look towards the future," she says.
The renewal deal includes new content initiatives, a comprehensive commitment to grassroots basketball, as well as the continued development of a joint membership program that will give fans distinctive products, content, and experiences.
Nike, along with the NBA and WNBA, will be introducing more programs and resources to make best-in-class youth basketball more accessible and scalable, prioritizing broad access to coaching, training, on-court.
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