The Sun has launched a new subscription service, 'Sun Club', priced at £1.99 per month, offering exclusive content such as star columns and investigations. This marks a return to a paid-content model after abandoning a previous paywall in 2015 due to negative impacts on audience size. The initiative aims to build a new source of digital income while maintaining its readership, following similar steps by competitors like the Daily Mail. Editor-in-chief Victoria Newton emphasizes expanding reader offerings through this service.
The new 'Sun Club' aims to capitalize on in-demand content with exclusive videos and star columns, offering a renewed paid-content strategy for The Sun.
Editor-in-chief Victoria Newton stated, 'The Sun has always offered readers more than a paper. Sun Club will help us expand our offer to audiences even further.'
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