The Social Hub recently unveiled its second hotel in Florence, The Social Hub Belfiore, following a significant €150 million investment. This new development adds to its portfolio, making Florence the second European city, after Amsterdam, with multiple properties under this brand. Designed by Studio Natalini, the hotel's architecture respects the historical context of the city while offering 550 rooms and various amenities targeted at locals, including a rooftop public garden and coworking space. CEO Charlie MacGregor emphasized the collaboration with local partners to foster community engagement, aiming for an impactful presence in Florence.
Hospitality company The Social Hub has expanded its presence in Florence with a €150 million investment in a new hotel, The Social Hub Belfiore.
The Social Hub Belfiore includes 550 rooms and features, such as a public rooftop garden and a coworking space, aimed at supporting local communities.
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