The PGA Tour's new 'Creator Council' acknowledges the changing landscape of professional golf, aiming to engage influencers and rejuvenate the sport's audience amid challenges.
In establishing the 'Creator Council', the PGA Tour recognizes the diminished interest in pro golf, reacting to factors like LIV’s emergence and fading TV viewership.
The Tour’s partnership with social media brands reflects a strategic move to harness influencer reach, ensuring that golf remains relevant in an evolving entertainment landscape.
Despite potential criticism, the PGA Tour is determined to innovate and connect with new audiences through the 'Creator Council', blending traditional golf with modern media engagement.
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