The Orient Express is plotting a comeback as the ultra-rich ditch luxury brands for travel
Briefly

As luxury brands struggle amid demand downturns, the travel sector thrives with wealthy consumers prioritizing unique experiences over tangible goods, signaling a significant industry shift.
'People want things that are curated to them... they don't want cookie-cutter experiences, they don't want to go somewhere where everything feels like it could be AI-generated,' said Julia Carter.
The revival of the Orient Express comes as McKinsey estimates global spending on luxury leisure hospitality will jump 10%, reaching $391 billion by 2028.
Amrita Banta noted that ultra-high-net-worth Chinese consumers are showing increased interest in travel, spending more in countries like Singapore, Thailand, and Japan.
Read at Business Insider
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