Mark Zuckerberg's assertion that Llama 3 is open source misrepresents its licensing, which lacks essential qualities defined by the Open Source Initiative, demonstrating the phenomenon of 'open washing.'
Open washing is a deceptive practice adopting the term 'open' when the actual principles of transparency and access are not honored, a criticism that several tech firms face today.
A study by Radboud University shows that while a few lesser-known AI models genuinely embody open source principles, major ones from companies like Google and Meta do not.
Companies today leverage the positive image associated with open source, using open washing to gain benefits without true commitment to transparency or sharing of knowledge.
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