"Good ideas are a dime a dozen. They're a lot like potato chips. Everyone loves them, they're addictively easy to consume, and before you know it, you've eaten the entire bag and feel slightly sick. Unlike potato chips, the consequences of gorging on good ideas last much longer than a bad case of indigestion."
"While bad ideas are easy to shoot down, good ideas are insidious. They slip past our defenses with a wink and a smile. They sound reasonable, feel achievable, and come with compelling user stories, undeniable pain points, and impressive slides about TAM, CAC, MRR, LTV, POC, MVP, PMF, and IPO."
"Every time your team considers a new idea, you're spending more than just a little time to talk about it. The true expense starts the moment an idea enters your team's orbit, and you don't stop racking up bills until it gets absorbed into your workflow."
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