"In a digital revolution turning established narratives on their head, China's countryside is emerging as an unlikely epicenter of viral content. Influencers like Dong Meihua are redefining perceptions of rural life, showing that the farm lifestyle can be vibrant and appealing. This narrative shift is changing how urban audiences view and connect with the countryside, moving beyond historical stigma towards a more celebratory representation."
"The Chinese government has endorsed influencers promoting picturesque rural images, which helps to downplay the urban-rural divide and amplify national pride. This alignment with the rural revitalization strategy has turned influencers like Xiaoge into cultural icons, reshaping the image of rural China amidst an evolving digital landscape."
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