The mission statement for ReadWriteWeb was clear: 'Where engaged technologists discover and discuss what's next on the Web,' showcasing our commitment to informed discourse in tech.
While our financials showed promise, with revenue doubling in the last year and profits increasing significantly, we had tempered expectations for future growth in 2012.
Despite uncertainty about financial terms, we prioritized strong brand equity and community engagement during discussions with potential acquirers, indicating our value beyond mere numbers.
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