Haliey Welch, known as the "Hawk Tuah girl," launched a bespoke cryptocurrency token called HAWK, claiming it's "not just a cash grab," amidst concerns of legality.
Welch's rapid rise to fame after her viral onomatopoeic response led her to appraise her newfound celebrity status, leveraging it into merchandise and public appearances.
The swiftness with which she transitioned from an internet moment to a public figure highlights the precarious nature of fame in today's social media landscape, revealing vulnerabilities.
The HAWK token's launch and subsequent sell-off seems to encapsulate the risks and rewards of digital celebrity in a culture increasingly obsessed with instant fame.
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