IRCODE is revolutionizing fan engagement in sports through innovative interactive technology, providing real-time experiences for fans via mobile devices. In a conversation at Adweek's event, Braxton Berrios and Brittany Hershkowitz highlighted that fans now have the ability to access live updates, stats, and even merchandise by scanning players' images during broadcasts. This enhances the connection between athletes and fans, making the experience immersive rather than passive. Furthermore, technology is transforming gameplay and officiating, with advancements like AI and microchipped footballs potentially changing the future landscape of sports.
"Being a fan isn't just about watching-it's about feeling the moment, living every play."
"With IRCODE, if someone is watching me on TV, they can use the app to get live updates, stats, and even shop for my jersey."
"It's a personalized experience that gives every fan a unique way to connect."
"You're seeing talks about replacing some referees with automated systems, embedding microchips in footballs to measure first downs."
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