The FTC claimed that Dave's marketing of $500 cash advances was misleading, implying an 'instant' service while hiding critical fees until after sign-up.
The complaint stated that Dave charged fees ranging from $3 to $25 for immediate cash access, with surprise fees disguised as 'tips' making it hard for customers to detect.
The FTC pointed out that the user interface was manipulated to obscure costs, leading consumers to feel deceived, highlighting a growing trend of 'dark patterns' in online services.
A majority of subscription apps and websites reportedly employ 'dark patterns,' which manipulate user behavior to serve the company's interests over the customers'.
Collection
[
|
...
]