Amazon's Kindle sales have surged significantly, with a 60% increase in 2023 sales coming from first-time customers, highlighting the device's growing popularity.
During a briefing, Panos Panay noted, 'Seeing the highest sales of Kindle in over a decade, customers are reading more than ever,' underscoring a resurgence in reading.
With the introduction of four new Kindle models, Amazon responds to competition in the e-reader market, particularly featuring advanced capabilities like color displays.
Amazon is optimistic about its Kindle devices as they've seen double-digit sales growth for the past two years, indicating a renewed interest in reading.
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