The evolution of TV viewing habits has transformed from traditional broadcast to flexible streaming options, allowing viewers unprecedented control over what and when they watch.
Services like Netflix, Hulu, and YouTube gave rise to the on-demand model of viewing, which liberated consumers from the constraints of traditional TV programming.
Roku played a pivotal role in this transformation by enabling the development of various streaming apps that enhance user experience and accessibility.
The digital revolution has made it easier for viewers to enjoy a vast array of content on multiple devices, thus altering their viewing experience.
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