"Portugal is a small country but with a lot of cultural, gastronomic and beverage diversity," says Nelson de Matos, bar manager at The Argo. "From Douro region in the north to Bairrada, Alentejo or the Algarve, there's a lot to discover." His insights reflect the multifaceted drinking culture across the regions, highlighting that each area offers unique beverages that are tied to its history and society. The growth of cocktail culture is evident as traditional elements blend with modern trends.
"The drinking culture is different depending on what part of the country you are in," adds Mike Santos. "In the north, a lot of vinho verde and Port is consumed because that's where it comes from. In the more central region, including Lisbon, there is more of a cosmopolitan vibe, so socially, cocktails, beer and wine are consumed. In the south, it is very touristy, so along with local wine, there is more of an international influence around drinking." This reflects how cultural variations shape drinking preferences.
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