The customer knows best: How to ensure you're delivering an effective digital payments experience
Briefly

Open banking, enabled by the rise of the internet, has shifted the control of financial data from banks to customers, providing transparency and new services.
With only 6% of the UK population primarily using cash, the transition to digital payments has made open banking integral to modern consumer finance.
Account information services (AIS) like NatWest's Payit™ enhance customer experience in various sectors by securely sharing financial data, offering a competitive edge.
The evolution of consumer behavior, alongside technological advancements, has rendered outdated data siloing practices unsustainable, paving the way for open banking models.
Read at ITPro
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