Crisps are the ideal survival product, sealed and salted, but a great packet can also function as a private restaurant where you dine alone, crisp by crisp, intensively scrutinising the crunch, flavour and execution.
During the blitz, Londoners took crisps down to air raid shelters, marking their status as a reliable friend in times of need or uncertainty, which persists to this day.
Salt alone does uplifting things to the brain, and crisps also reveal more complicated affections about Britain’s character, through unique flavors representing cultural moments.
Crisps embody a national conversation, with their flavors reflecting societal trends, such as Walkers’ coronation chicken and Kettle Chips’ trendy sea salt, capturing Britain’s evolving tastes.
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