Streaming companies are significantly increasing their live sports offerings, with ESPN launching a new service and others like Amazon Prime vying for sports rights. This marks a transition for sports fans who now encounter greater options beyond traditional cable, reflecting a shift in viewing habits. Despite the growth in available services, sports streaming remains fragmented, causing frustration among fans who must navigate multiple platforms. This shift could also accelerate the decline of cable TV, which has lost millions of subscribers in recent years.
"In the shift to streaming, sports fans have definitely drawn the short end of the stick. They're the ones more than any other group or genre who are frustrated because it's all over the place."
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