It was a brief and blurry glimpse of a woman's mostly covered nipple, but it would quickly become one of the most visible nipples in TV history.
In 2004, the internet was spread out among insular forums... There were no online spaces for the mainstream public to get together and collectively freak out.
Michael Powell, then head of the FCC, called the moment a 'classless, crass stunt', highlighting the severity of the public's reaction in contrast to today's more liberal views.
Instead of processing the moment together online, people processed it the old-fashioned way: in sound bites on the news and a record number of complaints to the FCC.
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