"NBA ratings squawking is not a novel phenomenon, nor an interesting one. Every year, the season starts while the World Series and football season are in full swing, and so some people watch those things instead of NBA basketball."
"Every year, the season starts while the World Series and football season are in full swing, and so some people watch those things instead of NBA basketball."
"The numbers wobble. Then those allergic to context form grandiose theories, mistaking the relative viewership decline for an absolute one and linking it to any number of bogeymen: load management, too many three-pointers, or, most cynically of all, wokeness."
"One could also easily look at the 11-year, $76 billion TV deal the league just signed with Amazon, a sign that the business of the NBA is still thriving despite the ratings chatter."
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