2024 has seen a surge in fragrance innovation, with consumers embracing distinct, bold scents while the influence of indie fragrances reshapes both luxury houses and mainstream brands.
"This was the year of the power scent," says Dustin Lujan. "The fragrances are bold, audacious and boisterously strong, earning the name 'beast mode scents'..."
Indie fragrances, once niche, are redefining the market, leading to a shift from mundane department store options to unique, complex scent compositions that capture consumer interest.
"Fragrance is the new club," Lujan explains. "There's no drink minimum - just friendships, evolving palates and an ability to distinguish good quality scents from the rest."
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