"On Wednesday, the European Parliament voted to ban the use of meat-related terms for imitation-plant-based products, arguing that shoppers should never mistake tofu for tenderloin. A majority of conservative and right-leaning lawmakers backed the move, adopting it with 355 votes in favor to 247 against, with 30 abstentions. The proposal still needs to be grilled by the E.U's 27 member states before coming into effect."
""It's about transparency and clarity for the consumer and recognition for the work of our farmers," Céline Imart, a supporter of the bill, said during debate, claiming that supermarket labels can be misleading. The plan would reserve "meaty" terms - such as steak, schnitzel, sausage and burger - for animal-based products. It is part of a broader package aimed at improving farmers' bargaining power in supermarket pricing, including a proposal for mandatory written contracts."
European Parliament approved a measure to ban meat-related terms for imitation plant-based products, arguing consumers should not mistake plant-based items for meat. Conservatives and right-leaning lawmakers passed the measure 355 to 247 with 30 abstentions. The proposal must still be approved by the EU's 27 member states before implementation. Supporters say the move protects farmers and increases consumer clarity. The plan would reserve terms such as steak, schnitzel, sausage and burger for animal-based products and is part of a wider package to strengthen farmers' bargaining power, including mandatory written contracts. Plant-based consumption is rising in Germany amid health, environmental and ethical concerns, while consumer groups report most shoppers are not confused by meat-replacement names and prefer recognizable labeling.
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