Telegram Mini Apps (TMAs) combine messaging and the functionality of standalone applications, providing businesses a powerful tool to engage customers within their familiar digital environment.
Despite their recent introduction, TMAs are being adopted rapidly, with Telegram's November 2024 update introducing critical features like geolocation, subscription plans, and enhanced user experiences.
TMAs uniquely occupy the space between traditional mobile apps and website-based applications, appealing to businesses seeking effective customer engagement through a messaging platform.
Telegram's December 2024 update on TMAs introduced affiliate programs, significantly enhancing user acquisition strategies, thus expanding their business potential beyond what was traditionally seen.
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