The article discusses how Taylor Swift's relationship with NFL player Travis Kelce has impacted sports betting, particularly in the early season where her presence drew significant attention and wagers. However, experts indicate that while the 'Swift effect' was prominent, it has tapered down as other narratives, such as the U.S. elections, captured public interest. Despite this, analysts believe that elements of the Swift phenomenon still benefit betting markets, albeit in a more subdued manner. Research also highlights the male-dominated nature of sports betting demographics.
The Swiftie effect was significant earlier in the NFL season, but interest in betting on Travis Kelce has normalized among other Chiefs players.
Experts note that the fading of the T. Swift effect is likely due to changing news cycles and the couple's more stable relationship dynamics.
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