In her upcoming book, Swift reflects on The Eras Tour, calling it 'the most wonderous tour of her life,' accompanied by 256 pages of exclusive content.
Swift's new projects highlight her savvy understanding of content repurposing, with her book and anthology designed to reach wider audiences and engage fans.
Communications specialist Kelly Fletcher notes that repurposing content involves transforming existing material into various formats, allowing for broader audience engagement and attention.
With exclusive releases available during peak shopping periods, Swift's strategy not only celebrates her tour but also maximizes business opportunities for fan engagement.
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