Lively's legal complaint alleges that Justin Baldoni and his team devised a 'multi-tiered plan' of 'social manipulation' aimed at damaging her reputation.
The complaint highlights that the tactics used included 'Astroturfing', where opinions or comments masquerade as coming from the public but actually originate from an organization.
Bryan Freedman, Baldoni's attorney, characterized Lively's complaint as a 'desperate attempt' to remedy her negative public perception by making serious allegations.
Lively's concerns extend to the involvement of public figures like Taylor Swift and Hailey Bieber, who were discussed as part of Baldoni's strategic approach.
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