Target shoppers' excitement over the 'Wicked' Stanley cups shows buzzy partnerships are the way forward for the water bottle brand
Briefly

Stanley's latest collection of 'Wicked'-themed Quencher cups, inspired by the upcoming film, sold out quickly, proving the company's partnership strategy to sustain its popularity.
Alicia Briggs, who had never seen 'Wicked,' stated, 'I liked it because it didn't have anything overtly 'Wicked.' I love pink and green,' showcasing broad appeal beyond niche fans.
Read at Business Insider
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