Target is discontinuing several diversity, equity, and inclusion (DEI) initiatives as it aims to align itself with the shifting external landscape. This decision follows a broader trend among major retailers, including Walmart and Tractor Supply Co., and comes amid pressure from conservative groups. CEO Brian Cornell previously voiced support for DEI as beneficial for both business and society, signaling a significant shift in strategy as the company evaluates its partnerships and employee engagement going forward.
In a Friday memo to staff, Target's chief community impact and equity officer, Kiera Fernandez, stated the company is ending multiple diversity-related programs, including a racial equity initiative.
Fernandez emphasized that the strategy to end these initiatives was based on 'many years of data, insights, listening and learning' to ensure alignment with the evolving external landscape.
Target's reversal follows similar actions by major retailers such as Walmart and Tractor Supply Co., reflecting a growing trend against diversity and corporate responsibility initiatives.
This week, sweeping new rules from President Trump aimed at ending DEI programs at federal agencies have further intensified the debate around diversity in corporate America.
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