Tangle Teezer's acquisition by Bic, valued at €200 million, marks a significant milestone for a brand initially rejected by investors, showcasing its resilience and market growth.
Gonzalve Bich emphasized that the acquisition allows Bic to tap into the expanding global hairbrush market while focusing on consumer-first approaches and personalized haircare solutions.
James Vowles highlighted Bic's strong track record in creating affordable, consumer-focused products, making them the ideal partner for Tangle Teezer's next growth phase.
Since its launch in 2007, Tangle Teezer has expanded to over 75 countries, doubling its revenues in four years and highlighting its global market success.
Collection
[
|
...
]