McGregor was ordered to pay €248,000 in damages to Nikita Hand following a jury's decision that he had assaulted her, marking a significant legal consequence.
Musgrave’s public decision to stop stocking Proper No 12 whiskey products reflects growing pressure from consumers and stakeholders to distance from McGregor following the court ruling.
IO Interactive announced the cessation of their collaboration with McGregor as a direct response to the recent court ruling, emphasizing their seriousness about the implications.
The Dublin Rape Crisis Centre reported a notable increase in helpline calls, highlighting the societal impact of the legal ruling and calling for public reflection on brand associations.
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