"The campaign to make the once temporary 9pc Vat rate permanent will likely go down in the annals of Irish lobbying history as among the most successful ever fought. The massive €680m-a-year of tax relief for a single sector shaped Budget 2026 in a way that has not been seen since the giddy days when tax breaks for developers drove the Celtic Tiger."
"Adrian Cummins on how he convinced politicians to cut Vat for restaurants and pubs The campaign to make the once temporary 9pc Vat rate permanent will likely go down in the annals of Irish lobbying history as among the most successful ever fought. The massive €680m-a-year of tax relief for a single sector shaped Budget 2026 in a way that has not been seen since the giddy days when tax breaks for developers drove the Celtic Tiger."
A campaign secured the permanent adoption of the once-temporary 9pc VAT rate for restaurants and pubs. The permanent 9pc rate delivers approximately €680 million annually in tax relief to the hospitality sector. The relief specifically targets restaurants and pubs as a single sector. The size and focused nature of the measure materially influenced Budget 2026 decisions. The campaign is regarded as one of the most effective lobbying efforts in Irish history. The scale of the tax change is compared to past developer tax breaks during the Celtic Tiger era.
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