Streaming Services Are Rediscovering the TV Procedural
Briefly

Max's recent series order for The Pitt indicates a significant shift back towards longer episode counts, as it orders 15 episodes instead of the standard eight, signaling a renewed focus on more traditional TV programming.
Insiders suggest that instead of binge-watching, The Pitt's release strategy will mimic the experience of classic cable dramas from the early 2000s, rotating episodes weekly over three to four months—promoting viewer engagement and anticipation.
The budget for The Pitt is expected to be more aligned with traditional broadcast or basic cable series, marking a departure from the extravagant spending seen in many modern streaming productions.
Producers want fans to feel that the viewing experience of The Pitt harkens back to a different era of television, prioritizing weekly anticipation over binge-watching.
Read at Vulture
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