Starbucks' new partnership with Universal Pictures marks its first foray into themed drink collaborations for U.S. releases, bringing a fresh experience to fans.
Beginning October 22, 2024, Starbucks will unveil two limited-time 'Wicked'-themed drinks inspired by Glinda and Elphaba, symbolizing connection and joy.
The drinks, a Mango Dragonfruit Refresher for Glinda and a Cold Brew for Elphaba, reflect the contrasting personalities from the movie, enhancing the customer's sensory experience.
With this collaboration, Starbucks aims to attract both coffee lovers and musical fans, offering a thematic indulgence tied to a highly anticipated film.
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