"The coffee giant launched its fall seasonal offerings last week, including the famous Pumpkin Spice Latte (PSL), and the company has already seen an increase in sales, according to Starbucks CEO Brian Niccol. In an internal memo on Monday seen by Bloomberg, Niccol said that the fall products, including pumpkin-flavored offerings like the latte, pumpkin cream cold brew, and iced pumpkin cream chai, helped Starbucks "deliver a record-breaking sales week" at its U.S. company-operated stores last week."
"The news of rising sales arrives as Starbucks is in the midst of a turnaround, working to reverse consecutive quarters of declining sales. Niccol is in charge of the effort; under his leadership, Starbucks has adopted a "Back to Starbucks" plan designed to bring customers back to stores. Changes under the plan include cutting 30% of the Starbucks menu, making coffee more quickly, and personalizing customers' orders by writing names down in Sharpie on their cups."
Starbucks launched fall seasonal offerings including the Pumpkin Spice Latte, pumpkin cream cold brew, and iced pumpkin cream chai, which helped produce a record-breaking sales week at U.S. company-operated stores. The PSL debuted in 2003 and has sold hundreds of millions of units since launch. Starbucks operated 41,097 stores as of July, with 53% company-operated and 47% licensed. The company is pursuing a "Back to Starbucks" turnaround under CEO Brian Niccol, cutting 30% of the menu, speeding coffee preparation, personalizing orders, and introducing lower-sugar and higher-protein drink options while addressing recent declining store sales.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]