The Starbucks in Blaine, Washington, formerly seen as a welcoming stop for travelers, will now only allow paying customers to use its bathroom facilities. This change, announced by new CEO Sara Trilling, aims to redefine how Starbucks spaces are used. The shift is intended to restore the brand's image as a gathering spot, a concept emphasized by former CEO Howard Schultz. Starbucks' updated policy reflects a broader trend in retail, focusing on tailored experiences for paying customers, potentially alienating non-purchasing patrons who may have relied on these community spaces.
Starbucks is returning to a model where its cafes are primarily for paying customers, signaling a shift from their previous open-access policy.
Sara Trilling emphasized the need to reset expectations, noting that Starbucks spaces will now be used mainly by those making a purchase.
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