Spotify is expanding its music video feature, now tested in 85 new markets, although it hasn't yet reached the U.S. market, showing selective availability.
As Brittany Le Roy stated, 'As with all of our features, availability can vary across markets and tiers,' implying ongoing gradual implementation.
The new allowing of instant switching between audio and video demonstrates Spotify's ability to enhance user experience, competing directly with platforms like YouTube.
Spotify's initial launch was limited to a few countries, but they are gradually increasing the availability as they gather insights from their beta testing phase.
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