Wrapped has ceased being about one person's surprising listening habits and more about nebulous shifts in vibe. Yes, lots of people listened to Chappell Roan and Kendrick Lamar this year. Is anyone the least bit stunned?
Reading its annual report, I was reminded that, perhaps, TikTok's algorithm has gotten too good at pointing people in the direction of sure-fire hits and less good at loading FYPs with videos people will find incredibly inventive or fascinating.
My final thought, though, comes from a year-end mainstay that (I don't think) is algorithmically based: Oxford University Press' Word of the Year. Determined by popular vote... this year's word is ... drumroll ... 'brain rot.'
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