The PFC program prioritizes profitability by collaborating with various production companies, mostly outside the U.S., leading to less money spent on royalties for real artists.
A former Spotify playlist editor noted that internal attitudes encouraged replacing more music with cheaper alternatives as long as metrics improved, highlighting a profit-first mindset.
Investigations uncovered that around twenty songwriters create music for over five hundred 'ghost' artists, obscuring the true volume of real artistry on the platform.
Despite Spotify's portrayal of playlist editors as passionate music aficionados, it appears many were unaware of the true origins of the tracks they curated.
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