Spotify is filling playlists with ghost artists to minimize royalty costs, new report allegesSpotify is using ghost artists to reduce royalties and increase profit margins in certain music genres.
Spotify Employees Say It's Promoting Fake Artists to Reduce Royalty Payments to Real OnesSpotify has been using 'ghost artists' to reduce royalty payouts to real musicians, prioritizing cheap, generic music through its 'Perfect Fit Content' program.
Spotify is filling playlists with ghost artists to minimize royalty costs, new report allegesSpotify is using ghost artists to reduce royalties and increase profit margins in certain music genres.
Spotify Employees Say It's Promoting Fake Artists to Reduce Royalty Payments to Real OnesSpotify has been using 'ghost artists' to reduce royalty payouts to real musicians, prioritizing cheap, generic music through its 'Perfect Fit Content' program.