TV deals are the lifeblood of sports business, and streaming services are kind of ratcheting things up that much more. You've got Peacock scoring big with the Olympics, Amazon taking over some NBA coverage from Turner, Netflix has a slate of NFL games for Christmas.
There is nothing more valuable than these games when it comes to drawing mass quantities of Americans together under what still remains the biggest tent in American life. If you're the NFL, you feel fantastic because every time you put a playoff game on Peacock or certainly on Amazon, you are breaking records for those streaming platforms.
Collection
[
|
...
]