"Spirit Christmas is a new concept for us, and we're hopeful it will resonate with our customers. Our goal is to create a festive retail experience that captures the spirit of the season, much like we do for Halloween."
"Each store will have a unique assortment of holiday décor, apparel, inflatables, gifts, and stocking stuffers. You will be able to wander through a life-sized gingerbread village, where you can mail your letter to Santa at the North Pole or meet him in person."
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