CEO Bob Jordan stated that Southwest Airlines plans to introduce premium extra-legroom seats starting late next year, indicating a shift away from their traditional open-seating model.
The transformation follows pressure from activist investor Elliott Management, aiming to enhance Southwest's financial performance with changes expected to generate billions in new revenue.
Jordan emphasized that despite these changes, Southwest remains committed to its core values, insisting, 'It's not going to change who we are, or the values that we stand for.'
The new strategies align with industry trends, as other budget carriers like Frontier and JetBlue also respond to rising demand for premium travel options, reflecting a broader market shift.
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